Joe Exotic, the former star of the Netflix docuseries “Tiger King,” is reportedly considering suing college football quarterback Jordan Travis for trademark infringement. Travis, the starting quarterback for the Florida State Seminoles, recently released a T-shirt with the slogan “Tiger King” on it. Exotic claims that he has the trademark to the phrase “Tiger King” and that Travis is using it without permission.
Exotic’s lawyer, Jeff Lowe, told TMZ that his client is “very serious” about the lawsuit and that he is “confident” that they will win. Lowe said that Exotic has been using the phrase “Tiger King” for over 20 years and that it is synonymous with his brand.
Travis’s lawyer, David Cornwell, has denied any wrongdoing. Cornwell said that Travis is simply a fan of the TV show and that he had no intention of infringing on Exotic’s trademark. Cornwell also said that the phrase “Tiger King” is a common phrase that is not specific to Exotic.
It remains to be seen whether Exotic will actually file a lawsuit against Travis. However, if he does, it will be an interesting case to watch. The outcome of the case could have implications for trademark law and for the use of celebrity names and phrases in merchandise.
Analysis
It is important to note that Exotic has not yet filed a lawsuit against Travis. However, if he does, it will be an interesting case to watch. The outcome of the case could have implications for trademark law and for the use of celebrity names and phrases in merchandise.
Jordan Travis was 6 years old when I became The Tiger King, it is my trademark, my intellectual property and I'm sick of others cashing in on my Trademark just because President Biden cares nothing about me being wrongfully in prison in America. I will give ANY ATTORNEY 80% of a… pic.twitter.com/vytbLhvn6W
— Joe Exotic (@joe_exotic) September 24, 2023On the one hand, Exotic has a strong case. He has been using the phrase “Tiger King” for over 20 years and it is synonymous with his brand. He also has a trademark registration for the phrase.
On the other hand, Travis has a few arguments in his favor. First, the phrase “Tiger King” is a common phrase that is not specific to Exotic. Second, Travis is using the phrase in a non-commercial way. He is not trying to sell anything with the phrase “Tiger King” on it.
It is ultimately up to a judge to decide whether or not Travis has infringed on Exotic’s trademark. The judge will consider a number of factors, including the strength of Exotic’s trademark, the similarity between Exotic’s use of the phrase and Travis’s use of the phrase, and the likelihood of confusion among consumers.
This case is a reminder of the importance of trademarks. Trademarks are a valuable form of intellectual property that can protect businesses from competitors who are trying to trade off of their goodwill.
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